Loading metrics…
Monthly scorecard
current month vs prior · vs 3-month averageRevenue & net margin
monthly trendOrders & customers
monthly trendGrowth drivers
current vs prior month · LOB × channel · sorted by revenue Δ| Driver | Revenue Δ | NM Δ | Orders Δ | % of Rev Growth | % of NM Growth |
|---|
LOB monthly matrix
latest month in rangeCustomer counts per LOB may exceed Total — a customer using multiple LOBs appears in each row but once in Total.
| LOB | Revenue | Rev Δ | Rev MoM% | Net Margin | NM% | NM Δ | NM MoM% | Orders | Customers | AOV |
|---|
LOB trend
LOB contribution to growth
current vs prior month| LOB | Revenue Δ | % of Total Rev Growth | NM Δ | % of Total NM Growth |
|---|
LOB × Channel matrix
latest month in range| LOB | Channel | Revenue | Rev Δ | MoM% | NM | NM% | Orders | AOV |
|---|
Channel contribution to growth
current vs prior month| LOB · Channel | Revenue Δ | % of LOB Growth | % of Total Growth | NM Δ | NM% |
|---|
Channel movement by LOB
prior month → current month — is growth incremental or shifting between channels?Excludes aggregator/marketplace channels: Instashop, Now Now, Careem, Groupon.
New vs repeat customers
monthlyRepeat rate & monetization
| Month | Total | New | Repeat | Repeat Rate | Orders / Cust | Revenue / Cust |
|---|
V1→V2 grooming conversion
first-time groomers only · % returning within 45 days · by first-visit cohort monthGrooming cohort retention
all groomers in that month · cumulative % who returned by M+1 to M+5 · M+2 ≈ 60-day benchmarkEach row = all customers who groomed that month (new + returning). Each % = cumulative unique customers who came back by that month offset.
Lifecycle mix
as of latest data dateCross-LOB penetration
% of row-LOB customers who also used column-LOB| Also Grooming | Also Boarding | Also Daycare | Also Products |
|---|
Acquisition LOB → lifetime value
first-ever order defines acquisition LOB · last 12 months| Acquisition LOB | Customers | % of New | Avg LTV | Median Days to 2nd LOB |
|---|
Short-term scorecards
—LOB snapshot
selected period vs prior equal period| LOB | Revenue | NM | NM% | Orders | Qty | vs Prior |
|---|
Channel snapshot
| Channel | Revenue | Rev % | NM | NM% | Orders |
|---|